Most people in Nepal when think of corruption, immediately think of government bodies and their employees and politicians in power.
That’s because our media and society have always focused. The wikipedia definition of corruption is “Corruption is a form of dishonesty or criminal offense undertaken by a person or organization entrusted with a position of authority, to acquire illicit benefit or abuse power for one’s private gain.” It didn’t say only for government bodies and their employees and politicians in power. If we breakdown Nepali term “Bhrastachar” for corruption, it means Bhrasta + Achar. Thus, anyone with “bhrasta achar” is bhrastachari. But since our media narrative and fight against corruption only involve government bodies, government employees and politicians in power, we as a society have made it all about those in civil and government service.
Many people may be surprised to learn that corruption exists in private sector as well; in banks, in private firms, in private schools and colleges and many more places.
There are many marketing head from banks and/or other big firms who ask for “cut” if you are to be provided advertisement. There are many operational in-charge, who ask for “cut” if you are to be given a contract for uniform or other works. Anyone in the business know how hard it is to get business in Nepal from big private firms if you are not willing to give the “cut” to the manager or unit head.
The other day, I was with an accountant from a restaurant and banquet and he was telling how teachers from private colleges ask to bill in higher price when they organize an event or seminar at his restaurant.
You may not believe this but even have found some organisation where one of the investors ask for “cut” for giving the business that his other partners should not know. Isn’t that sick?
These are just few examples that I can confidently share because I have personally witnessed and have heard. God knows, what all sorts of corruption happens in internal level. Maybe, leaking out inside information, maybe leaking out data, etc too happens in these shiny glossy private companies and firms.
Irony is, you can find them criticizing government employees and politicians for corruption through their social media posts and “teaguff.” Maybe, they are conditioned to think that what they do is not corruption — corruption is only when someone living in tax payers money does what they have doing.
You see corruption is everywhere and it’s the biggest pandemic that our economy is getting direct hit from. The other day a group of interior design was saying that they were to design a stall for an automobile show, which actual cost would be around 15 lakhs but they needed give the “cut” to the guy who got them the contract, so it was billed at 20 lakhs. The company who has to pay that money will naturally plan to incur the cost by passing it down to the consumer.
More you get deeper into the Nepal market, more you will realize that this country is not just ruined by government employees and politicians.
How can we drive an economy in such game, culture, practices? How can you fix a country where lives people with no morale, ethic and principle? How can we build a thriving private business world, where right under the nose of CEO, CMO can ask for cut, right behind the back of partners, a partner can ask for cut? How can we build work force high in morale and ethics with the teacher that asks for high-priced bills?
If you are one of them and reading this, please touch your conscience and do ask the questions. Understand this, until someone like you exist, this country will never be corruption free.
Come Together Community
“Come Together Community” is a campaign initiated by KMAG with an aim to bring together all the cafes and restaurants and help them grow through collective learning and support, where KMAG will act as a bridge to connect people involved in cafe and restaurant business and stand as their media partner throughout the journey.
To understand the campaign and how it gonna help the restaurant and cafe entrepreneurs, we first need to understand some of the harsh realities; problems and challenges that the community suffers from.
Mr. Rabin invested 1 cr in a restaurant business. It’s been 1 year now and his business is still not doing good. He wonders what went wrong and what he could do to make things alright, but he has no place to go to find the answers.
Ms. Shilla started an amazing cafe. It has its own stories, expertise, specialties, themes and vision, but no one knows about it. She wishes someone could write about her cafe, talk about her cafe and let others learn about the amazing stories and ideas behind the cafe.
Mr. Shiva runs a restaurant and bar. Police often comes harassing him for some or other excuses. Likewise, vendors and sometimes locals trouble him. He does not know where to complain and he does not want to write about it on his social media pages because he is scared of creating more trouble. He wish there be someone who could voice for him, lobby for him, and fight for him.
Mr. Prabin is back in Nepal after working for many years in Dubai. He wants to start a restaurant business with his hard-earned money but he is totally clueless about the market. He wishes he has someone to tell him where to buy furniture, where to buy equipment, how to build the right team, and so on. He is looking for a group consisting of experienced people who could guide him through.
Those are a few common cases every restaurant and cafe owner have felt and wondered. We, humans, are better together. As they say, united you win, divided you fail. A lot could be accomplished if restaurants and cafes come together.
WHAT IS OUR PLAN?
We plan to bring together all the restaurants and cafe in one place through our web and app and do the following:
- Provide relevant information and knowledge related to the hospitality industry and the market in the form of articles, videos, e-books, and distribute among the community members, so that they could learn about their sector at an ease.
- Provide relevant knowledge related to businesses and marketing, and other useful information to help the community member in doing business and marketing in proven ways.
- Create stories based on community members and their businesses and take it to a larger mass as a media partner.
- Write and fight on behalf of the community members for any issue and challenges that they have to go through because of the government or others.
- Facilitate discussions and networking within the community and with the people that should matter to them.
- Promote restaurants and cafes from the community and help them get more businesses.
- Supply Chain Management: By bringing all the restaurants and cafes together, we can help the community buy things in bulk, helping them get goods and services at much better deal, which will eventually help the restaurant in reducing the operational cost.
WHY ARE WE DOING IT?
- To create an informed society through shared knowledge, information, and stories so that no one fails because of ignorance.
- To support and promote local businesses and activities by acting as their messenger (media partner).
- To connect and unite people with shared interests and passion, shared values and principles so that no one has to feel lonely, lost or helpless and instead feel empowered and confident.
HOW IT WORKS?
Step 1: Subscribe To The Community.
Step 2: KMAG will recognize you as a community member and provide you a certificate, membership card, and web and app login credentials.
Step 3: A communication channel will be built between you and KMAG Team to collect information about your business, stories that you want to share, offers that you want to throw, and help that you want to seek.
Step 4: You will start receiving relevant knowledge and information in the app and web in a form of a newsletter.
Step 5: Participate in different offline and online activities organized by KMAG and other community members as part of building networks and bonding.
This way, KMAG plans to work as your media partner, messenger, content creator, and leader to lead the community, protect the community, and promote the community. To put it simply, you focus on your business and leave the rest up to us. We can do all that only when you all come together.
HOW MUCH IS THE SUBSCRIPTION FEE?
For now, we have set a very nominal fee at just Rs. 5000 per year, which is like 2 plates of momos in a month.
WHY JOIN THE COMMUNITY?
- Because you believe that you can only grow in business if you are well aware of the sector and industry and the best way to learn about your own sector and industry is by being part of the community that provides relevant knowledge and information related to the industry and sector.
- Because you don’t know how to talk about your own businesses and stories and you are looking for someone as a media partner who could do that for you.
- You have complaints and grievances against many out there, and the practices and you are looking for a platform where you could talk about it without hurting your own brand and status.
- Because you want to be part of a bigger circle which can help you connect with people that matter to you.
- Because you want to be endorsed, recognized and promoted and protected by a reputed group.
- Last but not the least, you strongly believe that humans are better together and in synergy, wonder happens.
LOVED THE IDEA?
If you got the idea and loving it, and want to be part of the community that we are building, please CLICK HERE TO APPLY for the membership, and we will visit you to explain further and get you onboard.
KMAG App: Frequently Asked Questions
What is KMAG App?
KMAG, aka Knowledge Magazine, is a subscription-based digital content distribution platform, which distributes informative and educational content, along with entertaining and recreational content, to its users according to their need and interest.
Is it a free app?
No. It is a subscription-based content platform that users have to buy subscription to access the content.
Is it ad-free?
How is KMAG different from social media or other user-generated content platforms?
KMAG functions like a traditional media with its own editor-board, which works as a gatekeeper between content creators and KMAG users, that every content that goes to KMAG users will be first reviewed, fact-checked, and all the needful checks to ensure that KMAG users are not misinformed or misguided. Also, since we are not an advertisement platform, we don’t push ads nor trade users’ data with advertisers. Simply put, we are a media-like content platform with no ads, that sustains over subscription revenue.
Who are the content creators for KMAG?
Our content creators are educators, intellects, experts and experienced individuals with a passion of sharing their knowledge and information or perspectives to others.
What types of content are available on KMAG?
For now, we cover, readable content (Read), video content (Watch), graphical content (Scroll), along with a discussion forum (Discuss).
How does KMAG know its users’ interests and preferences?
While signing up, users choose their field of interest from all the available interests options we have set. Once the user gets inside the app, they will get to tailor their own taste and preferences to narrow down the options further. This way, users will eventually be seeing only what should matter to them.
What is Referral Code?
Every user has a unique ID that can be viewed in their profile under the “Referral Code.” Users can ask their friends to use the code while signing up to KMAG, so the user can earn a reward point from KMAG. Our plan is to turn the function into a virtual currency that can be used for various transactions and activities within our app.
Why is there no “Free Trial” for a first-time user?
KMAG is a very new product, and it’s obvious that people would want to know what it offers before they buy the subscription. We have our own reason to force a subscription. It has to do with our business model and business logic.
We have divided our users into 3 types:
- Believers: Who believe KMAG and/or content creator/team associated with the KMAG, who don’t care what’s inside. They just want to get in as an act of support by taking the leap of faith.
- Prosumers: Who wants to see what’s inside KMAG App, and after exploring, would want to decide whether to buy or not.
- Consumers: Who have heard a lot about KMAG and also want to get in.
Believers include fans and followers, friends and family, and early adopters. Prosumers and consumers are strangers and skeptics.
For now, we have launched the product for believers. The content business has “chicken and egg” problem. Until there is no good content, there won’t be an audience. Until there is no audience, you can’t produce good content. So to begin with, in first phase, we want to onboard believers who don’t come for content but for regards to the idea and cause. We plan to get around 1000 believers, through whom we will be raising 20 lakhs Nepalese rupees that we will be investing in the content.
Once we have good enough content, we will be working towards onboarding prosumers. This second phase will come with the trial. The actual test will happen here. Once we pass the test, we believe consumers will be naturally onboarded.
So, you can call it the “bootstrapping” approach we are taking in this first phase of launch focusing on believers. If you are not the believer, you can wait for some time. Once we are ready for the prosumer level, you will be notified and you can try out “trial” and see what we have to offer.
What are the benefits of becoming “Believer?”
The following are the benefits:
- Believers get to witness evolution of this app and business model, which will be a great learning for those interested to see how an idea evolves into a giant company.
- Believers will be the first one to test and try every new feature and concept that we would be incorporating in the app.
- Believers will be recognised as the most-valued users and will be given the privileged status.
- Believers will be rewarded in the future as we grow.
- Believers will be our preferred individuals in our team and partnership building as we grow.
Is there way users can earn money through KMAG?
We believe in “share your gains to grow,” as per which we have a monetization policy for our users to earn money through us. For now, users can earn money in following ways:
- Referral: All the users have their own referral code that can be viewed in the profile section. By asking friends and circles to download the app using the referral code will earn the user money. For now, we are rewarding 20% of the subscription amount to the user, which means for every Rs. 300 we earn, we giving back Rs. 60 to the user through whom we earned the new subscriber.
- Content: Users can contribute their original content and we will pay a justifiable amount in return. Content can be article, video, photographs, graphical content, or even quality comments.
Note: For now, the monetisation offer is available only for resident of Nepal.
KMAG App: What it is and who it is for
KMAG App is now available on the Playstore for android users. Hope in a week’s time, it will be available for iOS users as well. It’s an ad-free paid app that users can buy monthly, quarterly, bi-annually, or annually subscription to avail the service.
In the age of Internet and social media and other content platform flooded with free content, the obvious question everyone may wonder “who will pay for content in this world with free content everywhere?” Money Heist isn’t free content, lots of movies and arts are not free content, many research papers and writings are not free content, and lots of sounds and images are not free content. So, the truth is, internet world is divided between, free content and paid content. We chose to walk the road to paid content. We are strongly against ad-based content platforms and nor fond of unchecked user-generated content platforms. The reason is explained HERE. (https://www.kmagz.com/kmag-app-a-solution-to-a-modern-problem/)
Back to the question – who will pay for the content?
There is this guy named Surjay Gurung, currently working in Dubai. He has his wife and son back in Nepal and retired parents. He spent his early life in India as his parents used to work there. I don’t know much about his life but I can tell he is a man who wants to level up his life, for himself and for his child. Somehow he landed up in Dubai like many working-class heroes. With his honesty and the right attitude, he did well and started earning decent money. His aspiration to have a better life got him on the road to self-educating on investment, life, values, and so on. He is a great admirer of KMAG and takes things, we say, seriously. The KMAG audience fascinates him – the educated urban youth. He never got the chance to live that life. Maybe he wants that life for his child. He sometimes call me to take advice on investment and other parts of his life. He likes to call me his mentor.
My wife, she spends most of her time on insta videos and tiktok in her spare time. I sometimes tell her, “instead of all these useless things, it would be better if you watch something that actually helps you in your personal and professional growth.” She often responds with “tell me then what to watch.” She wants to be recommended books and articles and videos to watch. Like her, I have met dozens of people, who are interested to spend their spare time on useful content but they themselves don’t know what is useful and what is not in the ocean of the internet.
The other day, a young mother was complaining about her child wasting his time on his mobile. It’s not that she has a problem with him using his mobile. She has a problem with him wasting his time over useless content. Her saying was “at least could make use of the internet for his own study and growth…wish there were as such platform.”
In the time like the MCC debate, we get lots of messages from people asking us to write an explanatory article on the issue. We also get lots of messages from people asking about what to do with their personal issues, sometimes regarding relationships, sometimes regarding education/career.
Those are just few examples of reality outside the internet world. There are thousands and thousands of people who have the internet at home, mobile in hand but because of lack of motivation or lack of timing or clues, often get lost over mountains of content. KMAG App is for such people.
KMAG, which we call a digital knowledge magazine, is a content distribution platform for its users according to their interests. People like Surjay can get to read, watch, view, or discuss on things like investment through KMAG App. People like my wife can read, watch, view, or discuss over things that would help her to learn or understand things of her interest through KMAG App. People like the young mother can enroll her child to learn only good things through KMAG App. In a time like MCC, people get to understand the issue as it is instating of researching on their own. Those people who would message us seeking for advice and answer don’t have to reach out to our inbox because KMAG App is here to regularly feed them what they need to know.
The question comes – will they pay?
Honest answer, we don’t know. But we know, people didn’t pay for internet either, people didn’t pay for education either, people didn’t pay for water either. But over the time, they started paying because they started realizing the importance of or they started to feel “better to pay and get things at ease than struggle for.” So any new idea starts from a handful of people who would understand the essence and significance of such service or from the people, who pay because they can. You don’t have to pay 300 rupees for momo but some do anyway because they can. You don’t have to pay for bottled water but still some do, because they can. You don’t need to subscribe to Netflix when can borrow from a friend, but some do because they can.
So basically, for now, we are not for everybody and it’s okay with us, coz Netflix neither came to serve everyone. They started as a DVD delivery company for those who can. They were not for people who could walk into a store and buy/rent DVD.
What we know is, our success lies on our ability to help people grow personally and professionally through us; help people learn and understand things that they otherwise would not know; ease people’s life in getting right information and knowledge through us. That will be our focus for now trying out within the people who trust us, who believe us, and who can pay the subscription fee for our attempt to help them get informed, get smart, get connected with like-minded all KMAG App. If we prove ourselves to be the solution that the modern world is desperately looking for, I am sure we will become a household name.
Our journey has just begun after years of experimenting and exploring and learning from Facebook page with believers and supporters by our side. Wish us all the best.