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Why do we ask questions?



Socrates utilized an educational method that focused on discovering answers by asking questions from his students. According to Plato, who was one of his students, Socrates believed that “the disciplined practice of thoughtful questioning enables the scholar/student to examine ideas and be able to determine the validity of those ideas.” In academia, it is called Socratic questioning. The art of Socratic questioning is intimately connected with critical thinking because the art of questioning is important to excellence of thought. Socrates argued for the necessity of probing individual knowledge, and acknowledging what one may not know or understand.

That’s on Socrates’ way of teaching taken from Wikipedia. Let’s talk about KMAG.

When we started the question segments on KMAG, we didn’t know anything about Socrates method of teaching. We started because we realized questioning is not our culture and we wanted to seed the questioning culture.

There was this one incident where we even spoke about.

The other day, we posted a question, “What is wrong in complimenting a woman for having nice breast or hip?” Responses were amazing. Thank you all. But there were some, who didn’t like the question. They deemed such kind of things should not be put for discussion.

…… there are kind of mindsets who don’t like anything being questioned if is quite attached to their sentiments or belief system . Be it Kumari, be it religion, be it ritual, be it culture or be it social norms. I used to wonder why. Then I recalled my childhood to till this moment. I remember my grand parents, my parents, my seniors, my teachers not liking being questioned their command or ideas. And I remember all the “pujas,” where a “baje” comes with a holy book, instructs to follow words by words, and rests follow quietly without questioning. Following without questioning is our culture. I realized. I learned about our feudal society — all the kings, Kajis and mukhiyas, and how you are not supposed to question their decisions, question their ideas, question their commands. We basically come from a society where questioning popular beliefs, questioning norms, questioning anything that could challenge majority’s belief system or hurt ego of those in power is WRONG, is UNACCEPTED. We are supposed to follow without reasoning, without questioning.

Why people here in power, people in privilege status don’t like being questioned? Why they don’t like their society, their norms, their beliefs being questioned? Digging down further, I realized if you give a chance for people to question, there forms a discourse and the discourse can challenge the status quo, if the alternate ideas or thoughts have better logical argument. Religion, ritual, those in power, traditionalist, they don’t like to be challenged. They don’t like to be replaced. So, they discourage the practice of questioning, so that they can feel safe.

The practice has been going on for many hundreds of years. That what is reflected in our grandparents, our parents, our teachers, our priests, our politicians, our bureaucrats’ attitude. And sadly, in some of us. This must change. Questioning does not bring chaos. It brings better reasoning, better logical views, that will lead to better concepts, better ideas, better answers. No matter how stupid a question sounds, it always opens a door to answers. Answers create disagreements. Disagreements create debates and discussion. End of the discourse, the most convincing one wins.

Question everything!!

In similar context, we had written again on WHY DO WE QUESTION.

Comments as “bro, what are you smoking?” or “Are you high?” “what a silly question?” “why don’t you google instead” “stop asking stupid question” are reflection of our intolerance towards questioning culture, which they themselves don’t know because they too are the product of very same culture, where parents, where teachers, where managers get offended by questions. The hardwired mindset is still prevalent among our generation.

We sometimes even get comments like this on as simple question as “what does it feel like to be a parent…challenge of being a parent”

Not a parent yet but I am worried if my child became just like you Posting things on nonsense topics & surveying about nonsense things… You should go & get a life rather than having queries on fellow dramatic things.

That came from a girl who someday may become a mother.

Such intolerance towards questioning will never turn a child, into Isaac Newton because he is not encouraged to question why apple falls down to the Earth.

We have our own theory on why people are intolerant towards any question that triggers their deep insecurity or challenges their values/beliefs or poke their perception towards “what are silly questions.” In this post, we will not get there, as we have hinted our theories on earlier post on the topic. We are only giving you the pretexts to take you to the answer, “WHY DO KMAG ASK QUESTIONS.”

Our reasons are:

Reason 1

Have you checked our cover pic?

That is our guiding philosophy. One of the main reason we ask question is because we want to gather what people from our time have to say on different things and topics and subjects and issues. We don’t have a culture of documenting people’s voice, documenting present that humans from future could study. That is why we don’t know what people used to think and feel during the Rana Regime, during Panchyat. We don’t know what people used to think of Laxmi Prasad Devkota or Bhanubhakta. We only know few things based on things said by education and literature board.


It may look like stupid thing to ask “what do you think of Nawaraj Parajuli?” but those comments represent people’s view about him in 2020. When asked what’s your view on Sastodeal, those comments tell people’s view on Sastodeal in 2020 that someone from 2050 can come and read.

Likewise, we ask about economy, we ask about politics, we ask about relationship, we ask about anything and everything and those answers are there on Facebook ( some of them are published here in this website as well), as an attempt to document those voices from people of our time from this part of world. It may hold no value to us but for humans from future, this website, this facebook page gonna be a goldmine. Both of these things are here to stay forever, even though we all will be dead. Just like Buddha, just like Bhanubhakta, just like Socrates, there will be Motiram Bhatta or Plato coming to publish these scattered thoughts and ideas. All those researchers, sociologist, psychologists will be coming here to discover the social evolutionary pattern of world, which was not possible because humans from past didn’t leave anything behind for us to study.

KMAG is purpose driven and is here to stay forever as a library.

Reason 2

As said earlier, we don’t have a culture of questioning. Look at this post and read the comments and that’s the thing.

All those “bro what are you smoking?” “what a f* question?” all those billa-intended response to questions are the proofs that we don’t have a culture of questioning. KMAG is here to kill that culture. We wanted people to get used to with all sorts of questions even if sounds silly or useless, so that no one hesitates to question why sky is blue, why winter is cold, why Kumari, why Janai. More common the questioning culture is, more the tolerant society, more the critical mass, more the progress.

Reason 3

Another flaws of our society is lacking the knowledge-sharing culture. We never had a culture of sharing what we know to others — blame it to lack of platform or medium or lack of motivation. You can read between the lines and the comments on the following post to know what we meant by that.

And also check this one

People from past always kept their knowledge within themselves and they died and so their knowledge along with them. This knowledge-sharing culture is what KMAG wants to sow. “Google it, instead of asking” isn’t something we don’t know. Real intent is, we wanted our followers to answer so that in the process, they develop a habit of sharing their knowledge, sharing what they know. This habit developed in KMAG will get carried towards their everyday life, in other internet forum, in events, in offices; they may write blogs, write for papers. This is how culture gets born. So by asking questions instead of google, we are being purpose driven in creating a culture of knowledge sharing voluntarily. Also, as have said again and again:

By googling, only we will learn, but by creating a post, everyone will learn.

Reason 4

This one is not always the case but sometimes it is. We question because we want to spread ideas and thoughts without we saying anything, and instead make it said through our audience. Sometimes, we instead of saying “if you are not happy with your married life, divorce and move on” we ask “what should be done if not happy with married life?” and we know the obvious answers that KMAG audience will give. And in KMAG community, comment section is very influencing and powerful. We have come across many comments stating “comments pade pachi mero mind change bhayo” (my mind is changed after reading comments here on page). So why to sound radical and controversial when you can simply make your audience spread your thoughts and ideas?

Reason 5

Being Socrates. We humans are capable of thinking rationally and think critically. Nepalese are humans too. If you have to ask any Nepali “do you think human can be god?” anyone can think critically and answer. But they will get pissed off if said anything like “calling Kumari a God is nonsense” So best way to make people realize and discover truth is not by telling them the truth but by asking them questions and make them think.

Let’s take this post for example, which may look silly and bro-seems-high question

But actually, this question can make some people to think link “damn, if I have to think like pigeon there is no purpose of life, or think like any animal there is no purpose of life…so it’s human who makes up things like purpose of life because of their thinking..and in reality, there is never as such purpose of life

And that was the real purpose of that post and not some engagement-generating intention or “admin was high.”

You see? Question can be very powerful tools to trigger your otherwise sleeping state or biased state.

KMAG does this often to make you think about stuffs that you would otherwise never think of.

Brain is like muscles. You need to keep moving it to get best out of it.

Reason 6

Under reason 6, there comes many other minor things, like we want to know our audience, we want to encourage them to open up, we want to help them to get to know each others, we want to do social experiment, we want to learn something from the intellects we have as followers, we want to psychoanalyze our audience, etc, which has its own significances and usefulness for our own business growth and personal development. Plus, when we see those Facebook pages from West, where people share their life, their stories, their personal things on relevant articles and videos in comment sections, sticking to the topic and subject, we wish to see that here in Nepali pages as well — People sharing their psychological problem in psychology related posts; people sharing their relationship, parenting, education, career, in respective topics, and not just random rants against politicians and government or some cringe memes out of context. And some of our questions are driven by the idea of creating such crowd and environment.

In summary

Kmag is a cave to us, is a HUGE PLAIN WHITE CHART PAPER kept in a busy street, is a canvas, is a recorder, here to document voices of people from our time, their thoughts and ideas, and preserve that for humans from future, a picture of ourselves and our time to look back 30 years from now. Also, KMAG is a farmer sowing a seed of questioning culture, knowledge -haring culture, that someday it believes will be all over the hills and fields — the much needed plants in this land. KMAG is a mechanic who likes to activate blocked part of brains and a researcher who likes to experiment, learn and understand.

One day, we all will die, but KMAG? It is here to stay for generations to come, like a library, like a fossil, like a story teller, with new admins, new followers, new contributors.

That’s why we question. In question, all good things happen.

Thank you for being part of this adventurous journey of ours. You have no idea what a contribution you are making by taking your time out in engaging with our posts.


Come Together Community




“Come Together Community” is a campaign initiated by KMAG with an aim to bring together all the cafes and restaurants and help them grow through collective learning and support, where KMAG will act as a bridge to connect people involved in cafe and restaurant business and stand as their media partner throughout the journey.

To understand the campaign and how it gonna help the restaurant and cafe entrepreneurs, we first need to understand some of the harsh realities; problems and challenges that the community suffers from.

Case 1

Mr. Rabin invested 1 cr in a restaurant business. It’s been 1 year now and his business is still not doing good. He wonders what went wrong and what he could do to make things alright, but he has no place to go to find the answers.

Case 2

Ms. Shilla started an amazing cafe. It has its own stories, expertise, specialties, themes and vision, but no one knows about it. She wishes someone could write about her cafe, talk about her cafe and let others learn about the amazing stories and ideas behind the cafe.

Case 3

Mr. Shiva runs a restaurant and bar. Police often comes harassing him for some or other excuses. Likewise, vendors and sometimes locals trouble him. He does not know where to complain and he does not want to write about it on his social media pages because he is scared of creating more trouble. He wish there be someone who could voice for him, lobby for him, and fight for him.

Case 4

Mr. Prabin is back in Nepal after working for many years in Dubai. He wants to start a restaurant business with his hard-earned money but he is totally clueless about the market. He wishes he has someone to tell him where to buy furniture, where to buy equipment, how to build the right team, and so on. He is looking for a group consisting of experienced people who could guide him through.

Those are a few common cases every restaurant and cafe owner have felt and wondered.  We, humans, are better together.  As they say, united you win, divided you fail.  A lot could be accomplished if restaurants and cafes come together.

The “Come Together Community” Campaign is basically an attempt to help restaurants and cafes to grow and thrive through collective learning and support so that people like Mr. Rabin get to learn, Ms. Shilla get to talk, Mr. Shiva get to complain, Mr. Prabin get to seek for mentorship, and so on. 


We plan to bring together all the restaurants and cafe in one place through our web and app and do the following:

  1. Provide relevant information and knowledge related to the hospitality industry and the market in the form of articles, videos, e-books, and distribute among the community members, so that they could learn about their sector at an ease.
  2. Provide relevant knowledge related to businesses and marketing, and other useful information to help the community member in doing business and marketing in proven ways. 
  3. Create stories based on community members and their businesses and take it to a larger mass as a media partner.
  4. Write and fight on behalf of the community members for any issue and challenges that they have to go through because of the government or others.
  5. Facilitate discussions and networking within the community and with the people that should matter to them.
  6. Promote restaurants and cafes from the community and help them get more businesses.
  7. Supply Chain Management: By bringing all the restaurants and cafes together, we can help the community buy things in bulk, helping them get goods and services at much better deal, which will eventually help the restaurant in reducing the operational cost.


  1. To create an informed society through shared knowledge, information, and stories so that no one fails because of ignorance.
  2. To support and promote local businesses and activities by acting as their messenger (media partner).
  3. To connect and unite people with shared interests and passion, shared values and principles so that no one has to feel lonely, lost or helpless and instead feel empowered and confident.


Step 1Subscribe To The Community.

Step 2:  KMAG will recognize you as a community member and provide you a certificate, membership card, and web and app login credentials.

Step 3:  A communication channel will be built between you and KMAG Team to collect information about your business, stories that you want to share, offers that you want to throw, and help that you want to seek.

Step 4:  You will start receiving relevant knowledge and information in the app and web in a form of a newsletter.

Step 5:  Participate in different offline and online activities organized by KMAG and other community members as part of building networks and bonding.

This way, KMAG plans to work as your media partner, messenger, content creator, and leader to lead the community, protect the community, and promote the community. To put it simply, you focus on your business and leave the rest up to us.  We can do all that only when you all come together.  


For now, we have set a very nominal fee at just Rs. 5000 per year, which is like 2 plates of momos in a month.  


  1. Because you believe that you can only grow in business if you are well aware of the sector and industry and the best way to learn about your own sector and industry is by being part of the community that provides relevant knowledge and information related to the industry and sector.
  2. Because you don’t know how to talk about your own businesses and stories and you are looking for someone as a media partner who could do that for you.
  3. You have complaints and grievances against many out there, and the practices and you are looking for a platform where you could talk about it without hurting your own brand and status.
  4. Because you want to be part of a bigger circle which can help you connect with people that matter to you.
  5. Because you want to be endorsed, recognized and promoted and protected by a reputed group.
  6. Last but not the least, you strongly believe that humans are better together and in synergy, wonder happens.


If you got the idea and loving it, and want to be part of the community that we are building, please CLICK HERE TO APPLY for the membership, and we will visit you to explain further and get you onboard.  

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KMAG App: Frequently Asked Questions




What is KMAG App?

KMAG, aka Knowledge Magazine, is a subscription-based digital content distribution platform, which distributes informative and educational content, along with entertaining and recreational content, to its users according to their need and interest.  

Is it a free app?

No.  It is a subscription-based content platform that users have to buy subscription to access the content.  

Is it ad-free?


How is KMAG different from social media or other user-generated content platforms?

KMAG functions like a traditional media with its own editor-board, which works as a gatekeeper between content creators and KMAG users, that every content that goes to KMAG users will be first reviewed, fact-checked, and all the needful checks to ensure that KMAG users are not misinformed or misguided.  Also, since we are not an advertisement platform, we don’t push ads nor trade users’ data with advertisers. Simply put, we are a media-like content platform with no ads, that sustains over subscription revenue.

Who are the content creators for KMAG?

Our content creators are educators, intellects, experts and experienced individuals with a passion of sharing their knowledge and information or perspectives to others. 

What types of content are available on KMAG?

For now, we cover, readable content (Read), video content (Watch), graphical content (Scroll), along with a discussion forum (Discuss).  

How does KMAG know its users’ interests and preferences?

While signing up, users choose their field of interest from all the available interests options we have set.  Once the user gets inside the app, they will get to tailor their own taste and preferences to narrow down the options further.  This way, users will eventually be seeing only what should matter to them.

What is Referral Code?

Every user has a unique ID that can be viewed in their profile under the “Referral Code.”  Users can ask their friends to use the code while signing up to KMAG, so the user can earn a reward point from KMAG.  Our plan is to turn the function into a virtual currency that can be used for various transactions and activities within our app.

Why is there no “Free Trial” for a first-time user?

KMAG is a very new product, and it’s obvious that people would want to know what it offers before they buy the subscription.  We have our own reason to force a subscription.  It has to do with our business model and business logic.

We have divided our users into 3 types:

  1. Believers:  Who believe KMAG and/or content creator/team associated with the KMAG, who don’t care what’s inside.  They just want to get in as an act of support by taking the leap of faith.
  2. Prosumers:  Who wants to see what’s inside KMAG App, and after exploring, would want to decide whether to buy or not.
  3. Consumers:  Who have heard a lot about KMAG and also want to get in.

Believers include fans and followers, friends and family, and early adopters.  Prosumers and consumers are strangers and skeptics.

For now, we have launched the product for believers.  The content business has “chicken and egg” problem.  Until there is no good content, there won’t be an audience.  Until there is no audience, you can’t produce good content.  So to begin with, in first phase, we want to onboard believers who don’t come for content but for regards to the idea and cause.  We plan to get around 1000 believers, through whom we will be raising 20 lakhs Nepalese rupees that we will be investing in the content.  

Once we have good enough content, we will be working towards onboarding prosumers.  This second phase will come with the trial.  The actual test will happen here.  Once we pass the test, we believe consumers will be naturally onboarded.

So, you can call it the “bootstrapping” approach we are taking in this first phase of launch focusing on believers.  If you are not the believer, you can wait for some time.  Once we are ready for the prosumer level, you will be notified and you can try out “trial” and see what we have to offer.  

What are the benefits of becoming “Believer?”

The following are the benefits:

  1. Believers get to witness evolution of this app and business model, which will be a great learning for those interested to see how an idea evolves into a giant company. 
  2. Believers will be the first one to test and try every new feature and concept that we would be incorporating in the app.
  3. Believers will be recognised as the most-valued users and will be given the privileged status.
  4. Believers will be rewarded in the future as we grow.
  5. Believers will be our preferred individuals in our team and partnership building as we grow. 

Is there way users can earn money through KMAG?


We believe in “share your gains to grow,” as per which we have a monetization policy for our users to earn money through us.  For now, users can earn money in following ways:

  1. Referral:  All the users have their own referral code that can be viewed in the profile section.  By asking friends and circles to download the app using the referral code will earn the user money.  For now, we are rewarding 20% of the subscription amount to the user, which means for every Rs. 300 we earn, we giving back Rs. 60 to the user through whom we earned the new subscriber.  
  2. Content:  Users can contribute their original content and we will pay a justifiable amount in return.  Content can be article, video, photographs, graphical content, or even quality comments.

Note:  For now, the monetisation offer is available only for resident of Nepal.  

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KMAG App: What it is and who it is for




KMAG App is now available on the Playstore for android users.  Hope in a week’s time, it will be available for iOS users as well.  It’s an ad-free paid app that users can buy monthly, quarterly, bi-annually, or annually subscription to avail the service.

In the age of Internet and social media and other content platform flooded with free content, the obvious question everyone may wonder “who will pay for content in this world with free content everywhere?”  Money Heist isn’t free content, lots of movies and arts are not free content, many research papers and writings are not free content, and lots of sounds and images are not free content.  So, the truth is, internet world is divided between, free content and paid content.  We chose to walk the road to paid content.  We are strongly against ad-based content platforms and nor fond of unchecked user-generated content platforms. The reason is explained HERE. (

Back to the question – who will pay for the content?

There is this guy named Surjay Gurung, currently working in Dubai.  He has his wife and son back in Nepal and retired parents.  He spent his early life in India as his parents used to work there.  I don’t know much about his life but I can tell he is a man who wants to level up his life, for himself and for his child.  Somehow he landed up in Dubai like many working-class heroes.  With his honesty and the right attitude, he did well and started earning decent money.  His aspiration to have a better life got him on the road to self-educating on investment, life, values, and so on.  He is a great admirer of KMAG and takes things, we say, seriously.  The KMAG audience fascinates him – the educated urban youth. He never got the chance to live that life. Maybe he wants that life for his child. He sometimes call me to take advice on investment and other parts of his life.  He likes to call me his mentor.

My wife, she spends most of her time on insta videos and tiktok in her spare time.  I sometimes tell her, “instead of all these useless things, it would be better if you watch something that actually helps you in your personal and professional growth.”  She often responds with “tell me then what to watch.”  She wants to be recommended books and articles and videos to watch.  Like her, I have met dozens of people, who are interested to spend their spare time on useful content but they themselves don’t know what is useful and what is not in the ocean of the internet.

The other day, a young mother was complaining about her child wasting his time on his mobile.  It’s not that she has a problem with him using his mobile.  She has a problem with him wasting his time over useless content.  Her saying was “at least could make use of the internet for his own study and growth…wish there were as such platform.”

In the time like the MCC debate, we get lots of messages from people asking us to write an explanatory article on the issue.  We also get lots of messages from people asking about what to do with their personal issues, sometimes regarding relationships, sometimes regarding education/career.

Those are just few examples of reality outside the internet world.  There are thousands and thousands of people who have the internet at home, mobile in hand but because of lack of motivation or lack of timing or clues, often get lost over mountains of content. KMAG App is for such people.

KMAG, which we call a digital knowledge magazine, is a content distribution platform for its users according to their interests.  People like Surjay can get to read, watch, view, or discuss on things like investment through KMAG App.  People like my wife can read, watch, view, or discuss over things that would help her to learn or understand things of her interest through KMAG App.  People like the young mother can enroll her child to learn only good things through KMAG App.  In a time like MCC, people get to understand the issue as it is instating of researching on their own.  Those people who would message us seeking for advice and answer don’t have to reach out to our inbox because KMAG App is here to regularly feed them what they need to know.  

The question comes – will they pay?

Honest answer, we don’t know.  But we know, people didn’t pay for internet either, people didn’t pay for education either, people didn’t pay for water either.  But over the time, they started paying because they started realizing the importance of or they started to feel “better to pay and get things at ease than struggle for.”  So any new idea starts from a handful of people who would understand the essence and significance of such service or from the people, who pay because they can.   You don’t have to pay 300 rupees for momo but some do anyway because they can.  You don’t have to pay for bottled water but still some do, because they can.  You don’t need to subscribe to Netflix when can borrow from a friend, but some do because they can.

So basically, for now, we are not for everybody and it’s okay with us, coz Netflix neither came to serve everyone.  They started as a DVD delivery company for those who can.  They were not for people who could walk into a store and buy/rent DVD.

What we know is, our success lies on our ability to help people grow personally and professionally through us; help people learn and understand things that they otherwise would not know; ease people’s life in getting right information and knowledge through us.  That will be our focus for now trying out within the people who trust us, who believe us, and who can pay the subscription fee for our attempt to help them get informed, get smart, get connected with like-minded all KMAG App.  If we prove ourselves to be the solution that the modern world is desperately looking for, I am sure we will become a household name.

Our journey has just begun after years of experimenting and exploring and learning from Facebook page with believers and supporters by our side.  Wish us all the best.

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